Czy praca posiada markę? Kulturowe uwarunkowania podaży i popytu na polskim rynku pracy
Rocznik: 2009 Tom: 15 Numer: 1
Labor market is a complex cultural phenomenon conditioned by supply and demand of the labor market. It is argued that the third force active on the labor market is work ethic, manifested through a “brand” of the particular job. The article refers to an analogy between the free market and the labor market by redefining the crucial concepts: supply and demand of the labor market. The discussion is based on empirical data consisting of reports of 200 respondents, of officers of 115 different institutions of the Polish labor market (public and NGO) from different regions of Poland, who were asked about social projects on the labor market. The first part of the article introduces the characteristics of the Polish labor market and highlights the theoretical empirical context and identify the phenomenon of “work branding”. Then the labor market supply and demand scheme is presented in a new context of labor as an advertisement tool, which conditions the quality and quantity on the labor market. The research results illustrate the problem of work and employment losing its “good logo” in Poland. Finally, suggestions are made to enhance the effectiveness of social projects on the labor market.