Percepcja koncepcji społecznej odpowiedzialności biznesu wśród młodych konsumentów
Rocznik: 2017 Tom: 23 Numer: 2
Amongst many challenges that contemporary world faces nowadays one of the most compelling is fulfilling the assumptions of CRS concept. The concept of CRS appeared years ago, but it is still executed with some limitations due to issues with a common acceptance by all market stakeholders: individual consumers, local communities, social organisations, entrepreneurs and companies. The article presents the results of pilot studies (research based on a survey) that were conducted between 2014 and 2016 as part of wider direct research on consumer behavior. The respondents at the age from 21 till 35 answered the pilot questions on corporate social responsibility. The research goal was to reveal the general tendencies and the level of interest with these issues amongst younger consumers. The results showed that great number of respondents don’t pay much attention to sustainable development, including sustaining economy, society and environment, even if they claim that their proecological attitudes towards products are at high levels. These issues and the future line of enquiry are presented below.