Preferencje konsumenckie w kryzysie i rozwoju gospodarczym z perspektywy samoregulacji
Anna Maria Zawadzka, Małgorzata Niesiobędzka
Rocznik: 2010 Tom: 16 Numer: 2
Two experiments were carried out. The aim of the first experiment was to examine how activatingof economic crisis and growth affects self-regulatory orientation and how activating of economic crisis and growth affects experimental and functional benefits preferences sought for in purchase and life satisfaction. The aim of the second experiment was to examine how situational and chronic prevention as well as promotion focus affects experimental and functional benefits preferences sought for in purchase and life satisfaction. The results obtained in the first experiment indicate the following: a) activating of economic growth stimulates increase of promotion focus, b) experimental benefits are most sought for in economic growth whereas functional benefits are most sought for in economic crisis, c) life-satisfaction is highest in economic growth. The results of obtained in the second experiment indicate the following: a) decrease in the significance of experimental benefits sought for in purchase in chronic prevention focus and situational prevention focus, b) there is a relationship between prevention focus aroused by situation and increase of materialism level.