Bezinteresowność w praktyce biznesowej – studium przypadku
Rocznik: 2017 Tom: 23 Numer: 2
The subject matter of the present study pertains to premises and types of undertaken charity practices examined on the example of Spiropharm S.A, which has been implementing a health and motivation program under the name Spirolife. Reasons for undertaking such practices to the benefit of various stakeholders of the organization, and their impact upon the company’s operations were evaluated. Results of case-study proved that the owner and the program’s employees undertake numerous activities in the area of corporate social responsibility, especially as far as charity is concerned. The following constitute the driving force behind these activities: values, cultural orientation, interest in raising awareness regarding healthy lifestyles. Such activities result in positive models of behavior and norms for functioning becoming rooted, and the brand becoming more recognizable (higher reputation).