Nieświadome potwierdzanie zachowaniem automatycznie aktywizowanych stereotypów
Mark Chen, John A. Bargh
Rocznik: 1998 Tom: 4 Numer: 2
It is now well-established that stereotypes can become activated unintentionally and outside of awareness by presence of the relevant group features. There is also a long tradition of theory and evidence that perceptual and behavioral processes are intimately related (e.g. Berkowitz, 1984; James, 1890; Piaget, 1948). Considering these two phenomena together suggests that stereotype activation can cause the perceiver to act in stereotype-consistent way, and recent evidence confirms this prediction (Bargh, Chen & Burrows, 1996). The present study extended these findings by showing that the perceiver's stereotype-consistent behavior causes the target person to reciprocate in kind, thereby confirming the perceiver's stereotypic beliefs. Compared to a control condition, subliminal activation of the African American stereotype in participants resulted in greater hostility ratings of the targets by their perceiver partner.