Procesy samoregulacji w formowaniu wrażeń o politykach: derywacja i racjonalizacja
Rocznik: 2008 Tom: 14 Numer: 2
The article discusses the importance on the self-regulation processes in how citizens form impressions of politicians. Two types of processes which may occur while making the evaluation of a politician – derivation and rationalization – were contrasted. Derivation is defined as a process during which voting decisions emerge as a consequence of piecemeal evaluations of particular pieces of information about the candidate and his or her qualities. Rationalization assumes that the choice of a candidate is based only on voter’s general, overall evaluation. Two experiments were conducted in order to distinguish between those two ways of forming the evaluations. Experiment 1 compared the process of impression formation with regard to well-known politicians who had either positive or negative emotional evaluation (Lech Kaczyński and Donald Tusk). Experiment 2 focused on forming impressions of a likeable though fictitious politician. The results prove that evaluations of a likeable politician (both known and unknown) are based mainly on the rationalization, that is on-line information processing. On the other hand, when a politician is well-known but has negative emotional evaluation the process of forming impressions cease to exist.